The Illusion of Choice

I always knew about parent companies owning smaller companies but the smaller companies maintained control of the name and day-to-day operations. What I didn't know was how widespread it was. The option of choice between brands it growing smaller and smaller as oligopolies eat up more and more small companies. To further illustrate that concept, I give you The Illusion of Choice.

This makes things even more complicated if you personally are boycotting specific corporations due to business practices you don't agree with. If you have a grudge against Kraft for whatever reason, you now have to boycott all those smaller companies. And buying generic won't always be enough to assuage your conscience. A friend of the family had a dad who worked in a sugar plant. He said the exact same sugar that went into the Domino bag also went into the store generic bags.

Current Music: Blown Away - Carrie Underwood